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‘Up-to-date, but it doesn’t scream fashion’ – the verdict can i wash my canada goose coat on Samantha Cameron’s clothing line

I will still never forgive Samantha Cameron’s husband for calling that referendum, but I would definitely wear some of these clothes. The Zip Funnel Neck Midi Dress in Khaki (£290) is a good shape and length, has elbow-length sleeves that work well for daytime, and a pleasingly JW Anderson-ish zip from collarbone to hip. I am also quite keen on the Long Sleeve Peplum Top (£190), shown with jeans on the website. The Tailored Stretch Wool Blend Maxi Culottes (£210) look elegant and wearable.

There will amazon canada goose parka be no scrum for these clothes. They do not scream fashion. They are clothes to quietly make the point that the wearer is up-to-date on modern life, generally speaking. They are mostly navy, black and khaki, accented with poppy red. (Oddly, there is one print, a window-pane check. This perhaps should have been edited out.) They are aspirational in a grown-up, lifestyle-orientated way. Like the right marble kitchen surface, or a Stiffkey Blue front door.

These are not boardroom clothes, but nor are they a wardrobe for ladies of leisure. The Cefinn woman wants to look buy canada goose coat online interesting, but she also wants to look professional.

There are best canada goose outlet, in fact, no shortage of lovely clothes at this price point – see The Fold, Libby London, LK Bennett, Me&Em – but these labels often struggle to get much purchase on publicity, squeezed out of the fashion bandwidth by high-street clamour at one end and catwalk glamour at the other. With the advantageous newsworthiness of the Cameron name, Cefinn could do well in this market.

There is a strong sense of Samantha Cameron’s own style in the long, lean skirt shapes and the modern high-necked silk blouses. This gives personality to the collection, and the shape channels the aura of grace-under-pressure that women admire in Cameron. But it also tilts the collection toward shapes that suit Cameron’s can you wash a canada goose parka tall, slender physique. These are not necessarily figure-flattering pieces.

The name Cefinn is a semi-amalgam of her children’s names, but it sounds like it could be a type of Cornish pottery. Or perhaps an old English quilting technique. Something British, slightly arty, and unshowy. Which is exactly what these clothes are.

What the shoppers thought

Cefinn is expected to sell predominantly online, but Samantha Cameron was in store this morning to launch a concession at Selfridges. We asked shoppers what they thought of the collection.

Eli Martin, 25, StudentDid you know Samantha Cameron was launching a clothing line? No. How do you feel about the collection?There are a lot of zips going on and I can’t stand zips on show. I feel like they always need to be concealed. Having said that, there are quite a few pieces I am pleasantly surprised by: the best mens canada goose parka checked two-pieces are quite nice, and the black funnel neck midi dress – though I wouldn’t call it a midi dress as can you buy canada goose jacket online it sits at the ankles. It’s all very conservative. Would you buy anything from the collection? No I wouldn’t. Though I was pleasantly surprised by the funnel neck dress, I wouldn’t pay £270 for it.