The Passive Income Myth
According to the IRS there are three categories of income: canada goose black friday sale Active, passive, and portfolio.
Active is what it sounds like. You do income producing activities that you get income.
Portfolio canada goose clearance sale is also what it uk canada goose sounds like. You invest money into things Canada Goose Jackets like stocks, canada goose jacket outlet real estate funds, or other canada goose coats on sale investment vehicles and in the best of times your investment buy canada goose jacket yields gains, or income. You, Canada Goose Outlet on the beach, cocktail in Canada Goose Parka hand, checking your Paypal account for the sales every few hours. Or, better yet, you, on your couch, in canada goose outlet shop your jammies, binge watching GOT or House. Again. write a quality 20,000 word ebook Canada Goose online (insane, not passive hahahah) but here is where it canada goose factory sale runs wild then you Canada Goose Coats On Sale get to sit back and enjoy seeing PayPal sale messages pop up on your iPhone each morning as sale after sale canada cheap canada goose uk goose outlet nyc after sale is made on an ongoing basis and without any additional work. That some seriously Pina Colada flavored passive goodness! some seriously delusional flavored thinking.
Let look at digital products. You write or create it once, set it up on a landing page, hook up the cart, drive traffic and you canada goose outlet uk sale are off canada goose outlet jackets to the beach to collect your moolah.
A well done e book or virtual program takes hours of research, writing, producing, formatting, etc. Those hours cost your canada goose uk black friday time, and during those hours you are not making money. But ok, we can all canada goose uk shop canada goose outlet reviews agree, there has to be work on the front end right?
Right, but it canada goose outlet new york city doesn cheap canada goose canada goose factory outlet end there.
Now we have canada goose outlet uk marketing. If your landing page is optimized, your copy is killer, and your canada goose black friday sale ads are spot canada goose outlet toronto factory on something by the way that takes daily monitoring and your e book/product/program is goose outlet canada targeted to the right audience, you could see recurring revenue from this evergreen type product.
Phew. We done quite canada goose a bit of work so far and there are lots of from a marketing perspective. (If your landing page converts because you got conversion copy and the page is optimized for SEO, and you are targeting an audience that wants what you got from you, and on and on.)
And marketing doesn end if you want to keep the sales coming.
What about managing affiliate partners, canada goose outlet canada returns, customer service? Even outsourced, there is still some active participation.
This type of income, as canada goose outlet in usa you see, is far from passive but it is leveraged.
Leveraged is Canada Goose sale good. It how businesses grow and in our case, entrepreneurs, how we get out of the income buy canada goose jacket cheap capping trap in the fee for service only model.
I official canada goose outlet don want to be Debbie downer, but part of my commitment to my clients and you, my readers, is to bring the truth; shine a cheap Canada Goose light on canada goose canadian goose jacket outlet black friday traps, false canada goose outlet online gods, and naked emperors.
Am I suggesting not to do an e book, a virtual program, or a continuity program? NO! (Well, I might in the case of the membership/continuity program, and I getting a few experts together to parse the good and bad and who should and shouldn and when. I have details next week here.)
I am canada goose clearance suggesting that you examine your attraction to https://www.canadagooseparkasoutlet.ca a marketing idea before jumping in. No one idea will a shaky business sales is the exception here and one idea that promises to uk canada goose outlet everything in your business canada goose coats is likely to fall short of its promise. What it really requires will only be found in the mice Canada Goose Online type that tiny print at the bottom of webpages and canada goose outlet store print ads that gives you the disclaimer.
And start researching leveraged canada goose outlet online uk income streams. Find out canada goose outlet sale what it will really take canada goose outlet store uk to set one up and get started. It may not be passive, but it income that canada goose uk outlet requires canada goose store less of you one on one or canada goose outlet one to many. And canada goose outlet parka that means more time to work on your portfolio or pina coladas.
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