could be the difference between a short career and a long one

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While the online music Canada Goose Parka service has spent the last decade attempting to transform music radio, it could also be instrumental in revolutionizing another key part of the music industry the touring business co founder Tim Westergren said on Tuesday cheap Canada Goose at TheGrill, TheWrap annual media conference.Because of Canada Goose Online the amount of information Pandora collects canada goose clearance about its users registering requires revealing your gender, Canada Goose Coats On Sale age and zip code it can tell its customers when their favorite artists are uk canada goose playing near them.is a recipe canada goose clearance sale for solving, in my opinion, what is the most important or second most important challenge for musicians how to get people to come see you play live, Westergren told moderator, TheWrap Brent Lang, on stage at Beverly Hills SLS Hotel.Westergren cited a recent show folk rock songstress Aimee Mann played in front of a packed canada goose coats on sale house thanks Canada Goose online to a canada goose store Pandora e canada goose mail campaign. The company messaged people who up Mann on Pandora and also lived within driving distance.The result: Her fans showed up in droves to a show they canada goose factory sale otherwise would not have known about. When the show finished, the club owner asked Pandora canada goose coats to do the same for another 12 shows. (It didnWestergren, a self declared musician, said Canada Goose Outlet that this kind of campaign could help countless struggling artists.artists like that could plug into an infrastructure like this maybe we can solve that canadagooseoutleta problem, Westergren. could be the difference between a short career and a long one.What of Pandora own perceived problems, namely its unprofitability and the rise of Spotify?Westergren declined to discuss the company financials, which have been placed under greater scrutiny since it went public in June.are going after transforming an absolutely enormous category, canadian goose jacket he been around for a long time. cheap canada goose uk How we make decisions and invest, spend the money we have, canada goose black friday sale the market is based on an objective that is buy canada goose jacket cheap much further out than what people are writing about this week, this month.As for Spotify, Westergren sees the hugely popular service as a compliment to Pandora, not a rival. In fact, he all but dismissed the notion that Spotify was a threat Cheap Canada Goose vests to Pandora in how he depicted consumers music listening tendencies.An incredible 80 percent of the music people listen to comes via the radio. That is the market Pandora is in.Meanwhile, 20 percent listen through other means mostly CDs, mp3s and subscription services. That means Spotify.see this on demand thing to be complimentary to what Pandora is doing, Westergren have existed alongside subscription services since our launch.Spotify would no doubt dispute such a characterization, at least when it canada goose uk shop comes to the extent of the discrepancy in listening tendencies.Moreover, Spotify can boast something Pandora cannot international appeal.Westergren said Pandora has made no secret of its ambitions to expand to new markets. However, licensing fees are preventing any global endeavors.is a great frustration for us, Westergren constraints prevent us from canada goose uk black friday launching buy canada goose jacket in other countries. It Canada Goose Jackets not for lack of trying or interest. To launch one like ours with 90,000 plus artists, you need straightforward licensing structures. The same structure does not exist elsewhere.That means that for now, Pandora is stuck in the domestic market with the same primary revenue stream spot advertising.So how can it reach profitability?Perhaps through continued mobile expansion. Perhaps higher advertising premiums.Whatever pressures Pandora may be under to reach profitability, its co founder does not seem fazed.are just a radio company but we a really really good one, WestergrenWhat makes it so good? It responds directly canada goose uk outlet to the desires of Canada Goose sale its consumers, satisfying those who like marching band music or classical, rock uk canada goose outlet or rap. Old artists share space with new artists, unknown musicians with superstars.are giving substantial exposure to a huge repertoire of artists who have never been on radio in the past, Westergren.